Ollie was one of the original cast members of Made in Chelsea, joining in season two. Back then, reality TV had a reputation for chewing people up and spitting out inauthentic personalities. He’ll tell you honestly that deciding to go on the show was the hardest decision he’s ever made.
But what we loved most is that his story isn’t actually about TV at all. It’s about identity, reinvention, creativity and the strange ways childhood shapes how we show up as adults.
In this episode, Ollie shares the story behind his fashion label Serge DeNimes, a brand he started in Jamie’s spare bedroom with a couple of boxes of T-shirts, long before his first appearance on MIC. We talk about growing up in a wildly creative household, how his mother’s artistic chaos shaped his eye for style and how watching his parents go bankrupt when he was young taught him the value of money, stability and building things that last.
What really stood out, though, was how he thinks about authenticity, both in business and in life.
Unlike many people who went on reality TV, Ollie never pushed himself to centre stage for the sake of drama. He talks openly about how he resisted the behind-the-scenes pressure to be someone louder, messier or more sensational. The thread of realness has since become the backbone of both his brand and his personal life.
Serge DeNimes, which started in 2011 and has since evolved from clothing to men’s jewellery, carries that same ethos. It’s a London brand built on community, creativity and long-term relationships (kind of like us?).
And then there’s the dad stuff.
Ollie is deeply honest about the tension between brand building and wanting to be radically present with his kids. We talk about the parts of childhood he’s keeping and the parts he’s consciously rewriting.
We’re excited for you to listen.
